Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 179

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of
________ categories.

• A)six
• B)seven
• C)five
• D)four

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Definitions:

Shakyamuni Buddha

Another name for Siddhartha Gautama, the historical founder of Buddhism, who attained enlightenment and shared his insights to help others reach the same state.

Gilded Bronze

A bronze object that has been coated with a thin layer of gold, often used for sculptures, ornaments, and architectural details to signify wealth and status.

Hwangnam-Dong Crown

An exquisite gold crown from the Silla Kingdom, discovered in the Hwangnam-daechong tomb in Gyeongju, South Korea, symbolizing the authority and status of royalty.

Supernatural Power

Forces or entities beyond scientific understanding or the laws of nature, often attributed to deities, spirits, magic, or other otherworldly phenomena.