Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 205

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:

• A)major service innovations
• B)style changes
• C)process-line extensions
• D)service-line extensions

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Definitions:

Null Hypothesis

In statistics, a hypothesis that suggests no significant difference or effect; it is the assumption that the experimental intervention has no impact.

Methodology Section

A component of a research document that outlines the methods used to conduct the research.

Secondary Research

The process of collecting and analyzing existing data gathered by others, often from multiple sources like books, articles, or databases, to draw conclusions or support research.

Technical Words

Vocabulary specific to a particular field or profession, often incomprehensible to individuals outside that field without specialized knowledge.