Suppose That You Are a Marketing Consultant Hired to Analyze

question 37

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?

• A)poor product quality
• B)poor execution of the marketing mix
• C)insignificant point of difference compared to shows already on the air
• D)too much knowledge of consumers' television viewing preferences

---

Definitions:

Supply

The total amount of a specific good or service available to consumers at a given price level.

Input Market

The input market is the marketplace where companies or individuals procure resources, such as raw materials, labor, and services, needed to produce goods or offer services.

Demand Curve

A graph showing how the demand for a commodity or service varies with changes in its price.

Individual Producer

Describes a single entity or person that creates goods or services, typically operating within a larger market framework.