Marketing Researchers Could Ask Consumers If They Would Prefer to Serve

question 66

Multiple Choice

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

• A)business analysis
• B)idea generation
• C)development
• D)concept testing

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Definitions:

Pounds

A unit of weight commonly used in the United States and the United Kingdom, equivalent to 0.453592 kilograms.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are around the mean.

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The amount of money or profit gained from playing poker, often representing the difference between bets placed and payouts received.

Winning

The act of being successful or victorious in a contest or competition.