Which of the Following Statements About the Screening and Evaluation

question 131

Multiple Choice

Which of the following statements about the screening and evaluation stage of the new-product process is true?

• A)New-product ideas are eliminated during the business analysis stage.
• B)A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.
• C)The external approach decides whether the new-product idea is technically feasible.
• D)Concept testing is part of the internal approach.

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Definitions:

Regression Analysis

A statistical process for estimating the relationships among variables, often used to forecast or predict outcomes.

Prediction Interval

A range of values that is likely to include the outcome of a single future observation based on a predictive model, given a certain level of confidence.

Typing Speed

The measure of how fast an individual can type, often recorded as words per minute (WPM).

Reading Speed

Reading Speed is the rate at which a person reads text, often measured in words per minute (wpm).