To Serve Both Buyers and Sellers, Marketing Seeks to Discover

question 65

Multiple Choice

To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and to:

• A)manipulate them.
• B)satisfy them.
• C)take advantage of them.
• D)change them.

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Definitions:

Advertisement Frequency

The number of times an advertisement is shown to the target audience within a specific period.

Home and Garden Television

A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.

Revenue Per Ad Dollar

A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.

Non-Traditional Advertising

Advertising strategies that use innovative, unconventional methods to promote products and services, often seeking to break through media clutter.