A Church Has Put Advertisements in Its Weekly Bulletins to Encourage

question 60

Multiple Choice

A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange?

• A)yes, because reading at the service was exchanged for a feeling of satisfaction.
• B)no, because the church is a non-profit organization.
• C)no, because no money was exchanged.
• D)yes, because the church ran an advertisement.