A Marketing Student Would Like to Buy a Quad-Bike, but He

question 96

Multiple Choice

A marketing student would like to buy a quad-bike, but he cannot afford one. Which of the following reasons explain why marketing fails to occur here?

• A)an ability on the part of one party to satisfy the other
• B)a desire on the part of each to satisfy the other
• C)two or more parties with unsatisfied needs
• D)no assessments of consumer wants and needs

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Definitions:

Accounts Payable

Accounts Payable represents a company's obligations to pay off a short-term debt to its creditors or suppliers within a given time frame.

Private Placement

A means of raising capital through the sale of securities to a small number of select investors rather than through a public offering.

Initial Public Offering

The process by which a private company becomes publicly traded by offering its shares to the public for the first time.

OSC

Typically refers to the Ontario Securities Commission, a regulatory body responsible for overseeing the capital markets in Ontario, Canada.