A Local University Offers Business Courses for a Specific Target

question 130

Multiple Choice

A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees. Which of the following would be the most effective way to
Communicate with the target market, bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards.
• B)advertise in the local newspaper.
• C)advertise on national television.
• D)distribute promotional materials during classes.

---

Definitions:

Depreciation

The systematic allocation of the depreciated cost of an asset over its useful life.

Real Estate Taxes

Taxes levied on property by the local government, based on the assessed value of the property.

Cleaning Service

A company or service provided by workers who perform cleaning tasks for residential or commercial spaces.

Variable Cost Percentage

The ratio of variable costs to sales, used to assess how costs change in relation to changes in a business's sales volume.