Thirkell Farms Gourmet Ice Cream Enhancer Is the Brand Name

question 135

Multiple Choice

Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines. The mixes are sold in 500 gram vacu-packs for $5.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives. This is a description of the company's:

• A)market segmentation strategy.
• B)marketing mix.
• C)action plan.
• D)mission statement.

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Definitions:

Substitute Products

Products that can be used in place of others to satisfy the same needs or desires, often influencing consumer choices and market competition.

Rivalry Among Firms

A situation where companies compete against each other in the same industry for market share, profits, and customer loyalty.

Brick-and-mortar Stores

Physical retail locations where customers can visit to view and purchase goods in person.

Two Competitors

Entities, especially businesses, engaged in a rivalry in the same industry or sector, striving to achieve goals such as higher sales, market share, or innovation.