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After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or_________ factor because it relates to forces outside the marketing company.
Common Stock
Equity securities that represent ownership in a corporation, providing voting rights and a share in the company's profits via dividends.
Paid-in Capital
The amount of money shareholders have invested in a company in exchange for equity, not including retained earnings.
Stockholders' Equity
The portion of a company's capital that belongs to shareholders, calculated as total assets minus total liabilities.
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