The Process of Building and Developing Long-Term Relationships with Customers

question 113

Multiple Choice

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

• A)Synergistic marketing
• B)Customer Relationship Management
• C)Holistic marketing
• D)Customer Lifetime Value

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Definitions:

Cognitive Psychology

A branch of psychology focused on the study of mental processes, including how people think, perceive, remember, and learn.

Structuralists

Early psychologists, including Wundt and Titchener, who aimed to analyze the structure of the mind by identifying the basic components of consciousness.

Thought Processes

The mental operations involved in the processing of information, including perceiving, reasoning, judging, and decision making.

Evolutionary Psychology

An approach grounded in contemporary evolutionary principles that investigates the psychological framework within the realms of social and natural sciences.