When Rollerblade's Marketing Department Designs a Strategy to Make It

question 111

Multiple Choice

When Rollerblade's marketing department designs a strategy to make it easy for inline skate buyers to buy them at a retail outlet that is convenient to them and where they feel comfortable shopping, it is concerned with the_________ element of the marketing
Mix)

• A)promotion
• B)place
• C)price
• D)product

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Definitions:

Net Present Value Method

A method of analysis of proposed capital investments that subtracts the amount to be invested from the present value of the cash flows expected from the investments.

Cash Payback Method

A capital budgeting technique that calculates the time required to recoup the cost of an investment based on its expected cash flows.

Capital Investment

Funding provided to a business entity to purchase physical assets, like equipment or buildings, or to use in operations to stimulate growth.

Present Value Method

A financial calculation that determines the current worth of a future stream of cash flows, discounted at a specific rate.