Target Retail Stores Use Their Proprietary REDcard to Understand Their

question 189

Multiple Choice

Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to
Purchase at their store. This concept is referred to as:

• A)A flexible marketing system
• B)Competitive intelligence
• C)Customer relationship management
• D)A database warehouse

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Definitions:

Community Information

Refers to data or details specific to a particular group or society, including demographics, services, and resources.

Vertical Coordination

The management and integration of activities or operations across different levels within an organization or supply chain.

Lateral Structures

Organizational configurations that emphasize an equal distribution of power and a more horizontal approach to management and communication.

External Environment

The conditions, entities, events, and factors surrounding an organization that influence its activities and choices, but are beyond its control.