Which of the Following Is the Best Example of an Organizational

question 125

Multiple Choice

Which of the following is the best example of an organizational buyer?

• A)a computer programmer buying the latest game for his Playstation
• B)a mother buying milk for her young son
• C)a botanist buying a rose bush for his home garden
• D)a store owner buying hand-painted slate signs to sell in her store

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Definitions:

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method or decision.

Likelihood

Refers to the probability or chance of an event occurring.

Occurrence

The fact or frequency of something happening or being present in a place or situation.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.