According to Robert M

question 19

Essay

According to Robert M. McMath, what are two things marketers can do to help new-product launches succeed? Give an example of each.

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Definitions:

Defend Status Quo

The act of maintaining current conditions or resisting change in a system or organization.

Political Strategy

The plan and actions designed to achieve a particular political outcome or to influence political decisions, often employed by governments, political parties, or activists.

Lobbying

The act of attempting to influence the decisions made by officials in a government, most often legislators or members of regulatory agencies.

Politics

The activities, actions, and policies that are used to gain and hold power in a government or to influence decision-making in an organization.