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What is the marketing concept?
Globalism
The policy or ideology of placing interests of the entire world above those of individual nations, often associated with economic globalization and cultural exchange.
Everyday Life
Aspects of life that are common, routine, or habitual, involving everyday activities, behaviors, and interactions.
Ulrich Beck
A German sociologist best known for his work on risk society, individualization, and reflexivity.
Transnationality
Transnationality refers to the process or state of transcending national boundaries, often in the context of globalized social relations, identities, and economic systems.
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