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List and describe marketing's controllable marketing mix factors.
Long-term Debt
Loans or financial obligations that are due for repayment beyond the next 12 months or the current business cycle.
Finance Assets
Financial assets specifically purchased, created, or held for the purpose of generating income through investment or lending activities.
Financial Leverage
The use of borrowed funds with a fixed cost in order to increase the potential return to shareholders.
Incremental
Relating to or denoting an increase or addition, especially one of a series on a fixed scale.
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