In BC, There Is a Marketing Campaign Called WorkSafeBC Designed

question 132

Multiple Choice

In BC, there is a marketing campaign called WorkSafeBC designed to encourage young university and college students to keep safe in the workplace. After viewing various advertisements encouraging students to volunteer their time to give safety seminars, Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in
Delivering these safety seminars across campus. He felt personally satisfied that he was giving something back to his university. Was this a marketing exchange?

• A)yes, because the BC government ran an advertisement.
• B)yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
• C)no, because the seller is a non-profit organization.
• D)no, because no money was exchanged.

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Definitions:

Organizational Culture

A system of shared assumptions, values, and beliefs, which governs how people behave in organizations, shaping their behavior and understanding of their roles.

GLOBE Project

A research initiative that examines the impact of culture on leadership effectiveness and organizational practices across different countries.

Power Distance

Power Distance is a cultural dimension that expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally.

Authentic Leadership

A leadership style that emphasizes genuineness, transparency, and ethical behavior, encouraging leaders to be themselves.