The Shangri-La Hotel and Spa in Toronto Is Setting Up

question 47

Multiple Choice

The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities.
The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know. Marketing may fail to occur here because:

• A)two or more parties have unsatisfied needs.
• B)there may be no desire on the part of the hotel/spa customer to satisfy this need.
• C)there is nothing to exchange.
• D)there is no way for the parties involved to communicate.

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Definitions:

Edisonian Approach

Named after Thomas Edison, it refers to the method of trial and error in experimentation and innovation, where learning is achieved through making adjustments after various failures.

Trial-and-Error

A problem-solving method that involves experimenting with various approaches until finding one that succeeds.

Scientific Method

A systematic process for acquiring knowledge that involves observation, experimentation, and hypothesis testing.

Symptoms

Signs or indications of a disease or condition that are experienced by an individual.