A Local University Offers Business Courses for a Specific Target

question 130

Multiple Choice

A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees. Which of the following would be the most effective way to
Communicate with the target market, bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards.
• B)advertise in the local newspaper.
• C)advertise on national television.
• D)distribute promotional materials during classes.

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Definitions:

Price Changes

Adjustments made to the selling price of goods or services, influenced by factors like market demand, cost of production, and economic conditions.

Subjective Uncertainty

A psychological state in which individuals feel uncertain about situations or outcomes, influencing their decision-making processes.

Economic Uncertainty

A situation characterized by unpredictability or instability in economic policies, market conditions, or other financial elements impacting economies.

Macro Uncertainty

Broad, external uncertainties that impact the economic and business environment, such as geopolitical risks, economic cycles, and significant policy changes.