The Element of the Marketing Mix Demonstrated When an Art

question 170

Multiple Choice

The element of the marketing mix demonstrated when an art gallery suggests a $2.00 donation at the door is:

• A)promotion.
• B)price.
• C)product.
• D)place.

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Definitions:

Future Minimum Lease Payments

The total amount of payments that the lessee is expected to make under the lease agreement over its term.

Direct Financing Lease

A leasing arrangement in which the lessor purchases an asset for the lessee and rents it out, with the lease payments designed to cover the original cost plus a profit margin.

Unearned Interest: Leases

Interest that has been collected on a lease agreement before it has been earned, usually according to the payment schedule.

Residual Value

The anticipated revenue from selling an asset once it has reached the end of its serviceable life.