Which of the Following Statements About Customer Relationship Management Is

question 169

Multiple Choice

Which of the following statements about customer relationship management is true?

• A)In an ideal setting, customer relationship management is a personal, ongoing relationship.
• B)Very few companies today are engaged in customer relationship management.
• C)Customer relationship management has a short-term focus on increasing profits.
• D)Customer relationship management is easy to implement.

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Definitions:

Capital Goods

Long-term assets such as machinery, buildings, and equipment purchased by companies to produce goods and services.

Consumer Goods

Consumer goods are products bought by individuals or households for personal use, such as clothing, food, and household items.

International Specialization

The practice of countries focusing on the production of goods and services for which they have a comparative advantage, leading to trade.

Production Possibilities Curve

A graphical representation that shows the maximum combination of goods and services that can be produced by an economy, given its available resources and technology.