Which of the Following Statements About the Marketing Concept Era

question 137

Multiple Choice

Which of the following statements about the marketing concept era is true?

• A)During the marketing concept era, companies believed if you produced as much as you can, at the highest quality level, for the lowest price, the product will sell itself.
• B)During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
• C)During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
• D)All firms are now operating with a marketing concept era philosophy.

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Definitions:

Pleasure-Giving Urge

Denotes an intrinsic motivation or desire to seek activities or stimuli that provide enjoyment, satisfaction, or pleasure.

Defence Mechanisms

Psychological strategies brought into play by individuals, groups, and even nations to cope with realities and to maintain self-image.

Sublimation

A defense mechanism in psychoanalytic theory where socially unacceptable impulses are transformed into socially acceptable actions or behaviors.

Repression

A psychological defense mechanism where distressing thoughts and feelings are unconsciously blocked from conscious awareness.