The Theory Behind Freemium Pricing Is That

question 144

Multiple Choice

The theory behind freemium pricing is that:

• A)this model is great for companies that do not want to make money
• B)it is illegal and unethical
• C)customers perceive value in the free service and then are more willing to pay
• D)customers are "guilted" into purchasing

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Definitions:

Financing Activity

Activities that result in changes in the size and composition of the equity capital or borrowings of the entity.

Operating Activity

Transactions and events that are directly involved in the primary operations of a business, such as sales and service revenue, and associated costs.

Change In Cash

The difference in a company's cash balance over a specified period, resulting from its operating, investing, and financing activities.

Stock Market

The stock market is a collection of markets and exchanges where the buying, selling, and issuance of shares of publicly-held companies occur.