An Ad Campaign by Suave Shampoo Asked Television Viewers to Identify

question 16

Multiple Choice

An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used. The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand. By making price its selling point, Suave is most likely using:

• A)demand backward pricing.
• B)loss-leader pricing.
• C)below-market pricing.
• D)prestige pricing.

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Definitions:

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A theory by Albert Bandura that emphasizes the importance of observing, modeling, and imitating the behaviors, attitudes, and emotional reactions of others.

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