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When Pepsi sells 1,000 cases of Pepsi, their cost per case is $0.30. However, when they sell 2,000 cases, their cost per case is $0.22. These costs are considered Pepsi's:
Intellectual Property
Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields, including copyrights, patents, and trademarks.
Collective
A group or system that works together as a whole, often implying shared responsibilities or activities.
Creativity
The ability to produce original and unusual ideas, or to make something new or imaginative.
Electronic Junk Mail
Unsolicited and unwanted emails, often sent in bulk for advertising purposes.
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