When Radiohead Launched Their 'In Rainbows' Album Online, They Allowed

question 166

Multiple Choice

When Radiohead launched their 'In Rainbows' album online, they allowed consumers to download it for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:

• A)self-sustaining
• B)pay what you think it is worth
• C)profit minimizing
• D)profit maximizing

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Definitions:

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, used in operant conditioning.

Fixed Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses.

Fixed Interval

A reinforcement schedule that rewards the first response after a set period has passed.

Variable Ratio

A reinforcement schedule used in operant conditioning that rewards a response after an unpredictable number of responses, leading to high and steady rates of responding.