When Microwave Ovens Were in the Introduction Stage of the Product

question 221

Multiple Choice

When microwave ovens were in the introduction stage of the product life cycle, some consumers were willing to pay exorbitant prices for the innovative ovens. Taking advantage of this strong consumer desire, marketers set the price for microwave ovens at the highest initial price that customers with a very strong desire for the product were willing to pay. Marketers of microwave ovens were using a ___________pricing strategy.

• A)prestige
• B)skimming
• C)penetration
• D)price lining

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Definitions:

Selective Inattention

The process by which an individual unconsciously chooses to ignore or disregard certain stimuli in their environment.

Alpha Waves

Brain waves detected by electroencephalography (EEG), associated with a state of relaxed alertness.

N2 Sleep

A stage of sleep within the Non-REM cycle, characterized by sleep spindles and K-complexes, representative of a deeper sleep than the initial N1 stage.

N3 Sleep

The deepest stage of non-REM sleep, characterized by slow brain waves and considered crucial for memory consolidation and physical recovery.