At a Price of $3 Each, SHAPE Magazine Sells 1

question 214

Multiple Choice

At a price of $3 each, SHAPE magazine sells 1.25 million copies of its magazine targeted to young women seeking a healthier lifestyle. If the price per issue is increased to $3.25 each, only 1 million copies will be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. For the information provided here, what is SHAPE magazine's total revenue obtained at the lower price?

• A)$1,625,000
• B)$3,000,000
• C)$3,750,000
• D)$2,125,000

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Definitions:

Lost Volume Seller

A seller who, despite making a sale to a new customer, still suffers a loss because they would have been able to make that sale in addition to the original sale that was canceled or breached.

Good Faith

The sincere intention to be fair, open, and honest, regardless of the outcome of an agreement or transaction.

Specific Performance

A court order compelling a party to execute a contract according to its precise terms when monetary compensation is inadequate.

Picasso Painting

An artwork created by Pablo Picasso, a Spanish painter and sculptor known for co-founding the Cubist movement.