For $1999 a Month You Can Purchase Only a Paper Subscription

question 278

Multiple Choice

For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:

• A)Tie-in pricing
• B)Packaged pricing
• C)Bundle pricing
• D)Multi-product pricing

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Definitions:

Uniform

Clothing of a distinctive design worn by members of a particular group as a means of identification, often used by military personnel, school students, and employees of certain companies.

Society

An organized group of persons associated together for religious, cultural, political, scientific, or other purposes.

Physiological Adjustments

Changes in the body's internal processes that enable an organism to respond to environmental stressors and maintain homeostasis.

Biological Adjustment

The process by which organisms adapt to changes in their environment or conditions, through physiological modifications or genetic evolution, to maintain homeostasis.