Leupold & Stevens, Inc

question 255

Multiple Choice

Leupold & Stevens, Inc., makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in Canada. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

• A)skimming pricing
• B)penetration pricing
• C)odd-even pricing
• D)price lining