Katherine Was Shopping for a New Pair of Sunglasses

question 174

Multiple Choice

Katherine was shopping for a new pair of sunglasses. While in The Bay department store in the shopping center, Katherine visited the optical department. Here she found a pair of Oakley brand sunglasses that she considered very attractive. However, the price of $225 was more than she expected to pay for sunglasses and asked the salesperson why the glasses carried such a high price tag. The salesperson informed Katherine that the $225 ensured her of the finest quality glasses featuring ultra-strong titanium frames and specially formulated lenses, which would protect Katherine from all harmful UV and blue light. Finally, the lenses would offer optimum optical clarity, and the glasses would "look great" on Katherine. The salesperson was attempting to help Katherine realize the value offered by the Oakley glasses by:

• A)creating a price/cost/benefit equation.
• B)comparing the features of the glasses to those of other glasses.
• C)creating a value analysis for Katherine.
• D)comparing the ratio of perceived benefits to the price of the glasses.

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Definitions:

Formality

The level of adherence to established rules, conventions, or ceremony, often reflected in language, dress, or behavior.

Type Style

The characteristic appearance of printed text, determined by various attributes of the font used, such as size, weight, and spacing.

Text Characters

Text characters are the individual letters, numbers, symbols, or spaces used in writing or displayed on screens.

Contrast

The state of being strikingly different from something else, typically something in juxtaposition or close association.