You Are Trying to Determine the Appropriate Price to Pay

question 126

Multiple Choice

You are trying to determine the appropriate price to pay for a share of common stock.If you purchase this stock,you plan to hold it for 1 year.At the end of the year you expect to receive a dividend of $5.50 and to sell the stock for $154.The appropriate rate of return for this stock is 16 percent.What should be the current price of this stock?

• A) $137.50
• B) $150.22
• C) $162.18
• D) $98.25
• E) $175.83

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Definitions:

Competition-oriented Pricing

A pricing strategy where the prices are set based on competitors' prices rather than solely on production costs or consumer demand.

Private Brands

Products that are owned by a retailer or a supplier but are sold under a retailer's brand.

Penetration Pricing

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate product adoption.

Above-market Pricing

Setting the price of a product or service higher than the prevailing market price, often as a strategy to signal superior quality or exclusivity.