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Since 70 percent of preferred dividends received by a corporation is excluded from taxable income, the component cost of equity for a company which pays half of its earnings out as common dividends and half as preferred dividends should, theoretically, be
Cost of equity = rs(0.30)(0.50) + rs(1 − T)(0.70)(0.50).
Misinformation Effect Paradigm
A phenomenon in which a person's recall of an event becomes less accurate due to the introduction of misleading information.
Deese-Roediger-McDermott
A phenomenon in cognitive psychology where people falsely remember words related to those they have actually heard.
Equipotentiality Hypothesis
The idea that any part of a particular functional area of the brain can perform the functions of any other part within that area.
Levels of Processing
A theory in cognitive psychology proposing that deeper levels of analysis produce more durable memory traces.
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