The Text Claims That Journals Tend to Prefer "Exciting" Findings

question 17

Multiple Choice

The text claims that journals tend to prefer "exciting" findings over "boring" ones.Which of these constitutes an "exciting" finding?

• A) failing to reject the null hypothesis
• B) committing a Type I error
• C) It is not possible to determine based on the information provided.
• D) rejecting the null hypothesis

---

Definitions:

Customer Data

Information collected about customers, including demographics, purchasing history, preferences, and behaviors, used to tailor marketing strategies.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to a motivation to reduce the inconsistency.

Purchase

The act of buying goods or services, involving an exchange of money or value to acquire ownership or use rights.

Radio Commercial

An advertising message broadcast over radio stations to reach a wide audience, promoting products, services, or brands.