The Owners of the Syfy Channel Are Interested in Whether

question 97

Multiple Choice

The owners of the Syfy channel are interested in whether watching the Syfy channel causes people to become "geeky," and if so, whether any such effects depend on a person's gender.They hire a researcher to design and carry out the appropriate study.The researcher randomly assigns an equal number of men and women to watch 0, 3, 5, or 9 hours of the Syfy channel each week for 6 weeks.What is the null hypothesis for the interaction effect?

• A) Men and women are equally geeky, regardless of the hours of the Syfy channel they watched.
• B) The effect of geekiness is not dependent on hours of the Syfy channel watched.
• C) The effect of geekiness is not dependent on the gender of the Syfy channel watcher.
• D) The effect of hours of the Syfy channel watched is not dependent on gender.

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Definitions:

Customer Profile

A detailed description of a business's ideal customer based on demographic, psychographic, and behavioral characteristics.

Purchasing Policies

The guidelines and procedures set by a company to govern its acquisition of goods and services.

Customer Profile

A detailed description of a business's typical or ideal customer, including demographic, psychographic, and behavior characteristics.

Smart

Exhibiting intelligence and quickness in learning or understanding; often used to describe clever or innovative features of products or services.