The Educational Testing Services (ETS) Is Conducting a Study to Determine

question 43

Multiple Choice

The Educational Testing Services (ETS) is conducting a study to determine the relation between method of presentation (standard lecture vs.computer presentation) and type of lecture (psychology, English, or statistics) to lecture comprehension.How many cells are in this design?

• A) 2
• B) 5
• C) 6
• D) 12

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Definitions:

Ultimate Consumer

The final user of a product or service who does not plan to resell it.

Intermediaries

Entities that act as middlemen in the distribution process between producers and consumers, such as wholesalers and retailers.

Producer

An individual or organization that creates goods or services for sale to consumers or other businesses.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods from the point of production to the point of consumption.