Lawrence Is Testing a Series of New Commercials on a Sample

question 37

Multiple Choice

Lawrence is testing a series of new commercials on a sample audience for an advertising company.He wants to see which of 10 commercials receives the highest rating from audiences, and he wants to use a different audience for each commercial.What design should Lawrence use?

• A) correlational
• B) repeated-measures
• C) within-groups
• D) between-groups

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