The Reliability of Test LMN Was Estimated by Three Methods

question 3

Multiple Choice

The reliability of Test LMN was estimated by three methods: 1) Spearman-Brown, 2) test-retest, and 3) coefficient alpha.Which method probably yielded the lowest reliability coefficient?

• A)coefficient alpha
• B)test-retest
• C)Spearman-Brown
• D)the reliability coefficients will all be equal

Recognize the components of the marketing mix and their flexibility.

Describe the factors influencing the determination of the "right" price for products and services.

Identify the categories of total costs and their impact on pricing.

Explain consumer behavior and responses to price changes in various product categories.

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