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In a sample of 400 students in a university, 80, or 20%, are Business majors. Based on the above information, the school's paper reported that "20% of all the students at the university are Business majors." This report is an example of
Reciprocation
The act of returning a gesture, favor, or communication with a similar or equivalent response.
Referent Power
The influence one possesses stemming from others' respect, admiration, or desire to identify with them.
Personal Appeals
A persuasive technique that involves appealing to someone's feelings, sympathies, or relationships rather than to logic or reason.
Sincere Flattery
Genuine and heartfelt compliments or praise given to others, intended to make them feel valued without ulterior motives.
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