If PA) = 0

question 11

Multiple Choice

If PA) = 0.50, PB) = 0.60, and PA ∩ B) = 0.30, then events A and B are

• A) mutually exclusive events
• B) not independent events
• C) independent events
• D) not enough information is given to answer this question

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Definitions:

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.

Interpretive Strategies

The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.