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Exhibit 10-11
In a completely randomized experimental design involving five treatments, 13 observations were recorded for each of the five treatments a total of 65 observations) . The following information is provided.
SSTR = 200 Sum Square Between Treatments) SST = 800 Total Sum Square)
-Refer to Exhibit 10-11. The number of degrees of freedom corresponding to between treatments is
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media buzz, or editorial content.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
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Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.
Strategic Communication Process
A deliberate series of actions or steps designed to achieve a communication goal effectively.
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