Exhibit 11-9
the Results of a Recent Poll on the Preference

question 13

Multiple Choice

Exhibit 11-9
The results of a recent poll on the preference of teenagers regarding the types of music they listen to are shown below.
$$\begin{array} { l c c } &&\text { Teenagers Favoring }\\\text { Music Type } & \text { Teenagers Surveyed } & \text { This Type } \\\text { Pop } & 800 &384 \\\text { Rap } & 900 & 450\\\end{array}$$
-We are interested in testing the following hypotheses. H0: P1- P2 = 0 Ha: P1- P2 ? 0
The test statistic Z is computed to be 2.0. The p-value for this test is

• A) 0.9772
• B) 1.9544
• C) 0.0228
• D) 0.0456

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Definitions:

Promotional Mix

The combination of marketing communication tools a company uses to fulfill its promotional objectives, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Key Elements

Essential aspects or components that are critical for the success or functionality of a system, process, or strategy.

List

A collection of items or elements that are typically written or printed sequentially.

Promotional Elements

Various components used in marketing strategies to communicate with the target audience, including advertising, sales promotion, public relations, and personal selling.