Exhibit 13-8
the Following Estimated Regression Model Was Developed Relating $\hat { Y }$

question 69

Multiple Choice

Exhibit 13-8
The following estimated regression model was developed relating yearly income Y in $1,000s) of 30 individuals with their age X1) and their gender X2) 0 if male and 1 if female) .
$\hat { Y }$ =30+0.7X1+3X2
Also provided are SST = 1,200 and SSE = 384.
-Refer to Exhibit 13-8. The yearly income of a 24-year-old male individual is

• A) $13.80
• B) $13,800
• C) $46,800
• D) $49,800

Identify the various forms of social responsibility, including cause marketing and social audits.

Recognize the ethical implications of marketing decisions and consumer behavior.

Explain the difference between ethics and laws within the context of business and marketing.

Illustrate the impact of cause marketing on brand preference and consumer purchase decisions.

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Definitions:

Height

The measurement of someone or something from head to foot or from base to top.

Breathing Rate

The number of breaths taken within a set amount of time, an important aspect of respiratory health.

Hyperventilation

Rapid or deep breathing that can lead to decreased levels of carbon dioxide in the blood, possibly causing lightheadedness or tingling in the limbs.

Becomes Rapid

Accelerates in speed or activity.