Exhibit 13-11
Below You Are Given a Partial Computer Output

question 126

Multiple Choice

Exhibit 13-11
Below you are given a partial computer output based on a sample of 25 observations.
$\begin{array}{lcc}&\text { Coefficient }&\text { Standard Error }\\\text { Constant } & 145 & 29 \\\mathrm{X}_{1} & 20 & 5 \\\mathrm{X}_{2} & -18 & 6 \\\mathrm{X}_{3} & 4 & 4\end{array}$
-Refer to Exhibit 13-11. We want to test whether the parameter ?2 is significant. The test statistic equals

• A) 4
• B) 5
• C) 3
• D) -3

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Definitions:

Audience Reach

A metric used to assess the number of people exposed to or interacting with a specific piece of content or advertisement across various platforms.

Agenda-Setting Theory

Explains that media have a large influence on audiences by choosing which stories to make prominent.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population on particular issues, events, or public figures, often measured by surveys or polls.

News Media

The sector of the media that focuses on presenting current news to the public through various platforms, including newspapers, television, and the internet.