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question 40

Multiple Choice

_{82. A(n) uses internal and external sources of data to provide managers and executives the information they}
Need to monitor and analyze organizational performance.

• A) executive information system
• B) managerial information service
• C) expert system
• D) decision support system
• E) environmental information system

Comprehend the concept of customerization and its impact on marketing.

Recognize the role of web communities in e-commerce and online interaction.

Understand the strategies used in viral and buzz marketing.

Know the legislative measures related to electronic marketing and their implications.

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Definitions:

Cubic Millimeter

A unit of volume in the metric system equal to one millionth of a liter, often used in scientific measurements of very small quantities.

Retroviruses

A type of virus that inserts a copy of its RNA genome into the DNA of the host cell it infects, leading to the possibility of lifelong infection, such as HIV.

Lymphatic System

A part of the circulatory system and immune system that helps rid the body of toxins, waste, and other unwanted materials.

Most Infectious

Referring to a state or period when an individual or pathogen exhibits the highest capacity to spread an infection to others.