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question 68

Multiple Choice

_{53. In the model of the communication process presented in the text, occurs when a message is put into a}
Written, verbal, or symbolic form that can be recognized and understood by the receiver.

• A) encoding
• B) decoding
• C) transmission
• D) feedback
• E) receiving

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Definitions:

Social Shopping Experience

The integration of e-commerce and social media platforms to facilitate interactive shopping, where users can share, discuss, and recommend products within their social networks.

Direct Selling

A retail channel for selling products or services directly to consumers in their homes or another non-store environment, bypassing traditional retail stores.

Person-To-Person Sales

A direct sales method where products are sold by individuals directly to consumers, often in a face-to-face manner, outside of a retail environment.

Online Retailers

are businesses that sell goods or services to consumers over the internet, often through a website or app, without a traditional physical storefront.