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Urban Legends The Concept of "Urban Legends" (A Story That Appears Mysteriously

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Urban Legends
The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet) and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers.
-Refer to Urban Legends. The angry P&G consumer who started the rumor about Febreeze would have used _____to create the initial e-mail message.


Definitions:

Covenant Runs

Legal obligations or promises in a deed or lease that bind or benefit the parties involved and their successors in title.

LessOR

The party in a lease agreement who owns the property and grants the right to use it to another party, the lessee.

Third Party

An individual or entity who is not directly involved in a contract or transaction but may be affected by its outcome.

Distress

Severe anxiety, sorrow, or pain; in a legal context, the seizure of property to compel payment or performance of a duty.

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