Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 85

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

• A) achievement
• B) belongingness
• C) safety
• D) physiological needs
• E) achievement.

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Definitions:

Electrons

Negatively charged subatomic particles that orbit the nucleus of an atom.

Microelectrodes

Small electrodes used to record electrical activity or deliver electrical stimulation in biological tissue.

Giant Axons

Unusually large nerve fibers that facilitate rapid transmission of electrical impulses, especially notable in specific animal species.

Squid

A cephalopod mollusk known for its elongated body, large eyes, and extraordinary ability to rapidly change color and texture.